Experience & Impact

From builder to strategist to AI enablement leader.

Over two decades, I've grown from designing websites and digital experiences to leading global initiatives focused on content systems, digital transformation, and emerging technology adoption. Today, I help organizations solve complex digital challenges by connecting strategy, execution, and innovation to measurable business outcomes.

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Full career at a glance

  • Lenovo Global eCommerce Content Strategist, SMB Segment Nov 2021–Present
  • Lenovo eCommerce Content Producer Jan–Nov 2021
  • o'Realy Online Founder & Digital Marketing Specialist 2012–2020
  • Rochester Red Wings Graphic Designer 2019 Season
  • US Sweepstakes & Fulfillment Account Executive 2016–2017
  • WROC-TV8 (Nexstar) eMedia Marketing & Sales Consultant 2011–2012
  • WSTM-NBC3 (Barrington) Interactive Marketing Manager 2008–2009
  • Jay Advertising Account Services Intern 2004–2006

My Professional Evolution

Curious Builder

Phase Zero

Curious Builder

Early Digital Experience & Media Foundations 1998–2012

I've been fascinated by technology for as long as I can remember. Long before digital strategy became my profession, I was building websites, exploring SEO, and learning how digital experiences influence behavior. This period established the technical foundation and curiosity that would shape every stage of my career.

  • Built first websites as a teenager, developing early skills in HTML, CSS, and digital production.
  • Explored SEO, content creation, and digital media long before they became mainstream business priorities.
  • Interned at agencies including Jay Advertising, gaining exposure to integrated marketing campaigns.
  • Worked in local media organizations during the industry's transition from traditional to digital channels.
  • Developed an early passion for helping people understand and adopt new technologies.
Web Development HTML CSS SEO Digital Media Content Creation UX Design

Phase One

Creative Problem Solver

Agency Experience, Entrepreneurship & Client Strategy 2012–2019

As my career progressed, I shifted from simply building digital experiences to helping organizations solve business challenges through them. This phase combined agency experience, entrepreneurship, client management, and creative execution, giving me firsthand experience with how strategy, technology, and business objectives intersect.

  • Founded and operated a digital marketing consultancy serving businesses across multiple industries.
  • Designed and developed custom websites, content strategies, and digital marketing campaigns.
  • Managed client relationships, project scopes, reporting, and business operations.
  • Worked with local and national brands across media, promotions, retail, and service industries.
  • Developed expertise in translating technical concepts into practical business solutions.
  • Built a foundation in project leadership, stakeholder management, and strategic planning.
Digital Marketing Client Strategy WordPress Development Project Management Content Marketing Business Operations
Creative Problem Solver
Strategic Growth

Phase Two

Strategic Growth

Enterprise Strategy, Global Programs & Leadership 2019–Present

As my responsibilities expanded, so did my perspective. I became increasingly focused on the systems, processes, and strategies that enable organizations to scale effectively. This phase marked my transition from execution-focused work to leading initiatives that connected content, customer experience, operations, and business outcomes across multiple regions and stakeholder groups.

  • Advanced into enterprise-level strategy roles supporting global digital initiatives.
  • Led content programs and customer engagement experiences spanning multiple regions and markets.
  • Developed scalable frameworks for content planning, production, governance, and measurement.
  • Managed cross-functional teams, agencies, contractors, and external partners.
  • Created programs designed to support business growth, customer engagement, and operational efficiency.
  • Connected content strategy, digital experience, and organizational goals to measurable business outcomes.
Content Strategy Customer Experience Marketing Operations Program Leadership Global Collaboration Stakeholder Management

Phase Three

Transformation & Enablement

AI Adoption, Operational Innovation & Organizational Change Present & Beyond

Today, my work focuses on helping organizations navigate change. As AI, automation, and emerging technologies reshape how teams operate, I'm particularly interested in helping people adapt, build confidence, and develop practical systems that create lasting value. This phase represents a shift from scaling programs to enabling transformation.

  • Introduced AI-enabled workflows and automation frameworks within cross-functional teams.
  • Developed systems that improve efficiency, consistency, and knowledge sharing across organizations.
  • Evaluated emerging technologies and identified practical opportunities for adoption.
  • Created repeatable frameworks that support content operations, collaboration, and process improvement.
  • Championed innovation initiatives that connected strategy, technology, and business objectives.
  • Helped teams embrace change while maintaining a focus on people, quality, and measurable outcomes.
AI Enablement Workflow Automation Digital Transformation Change Management Knowledge Management Organizational Enablement
Transformation & Enablement

Impact Highlights

Promoted in Year One

Advanced from Content Producer to Content Strategist within my first year at Lenovo, assuming ownership of global content initiatives and strategic planning.

Global Reach

Led content and campaign activation across North America, EMEA, AP, and LAS, supporting diverse audiences and business objectives.

800% Traffic Growth

Developed content and digital experiences that significantly increased traffic, engagement, and customer interaction.

$32K Monthly Revenue

Created and launched a digital promotion platform that generated consistent recurring revenue through local media partnerships.

Built Scalable Teams

Transitioned content production from agency dependence to a flexible model leveraging internal talent, contractors, and specialized partners.

Award-Winning Work

Recognized through individual and team awards for contributions to marketing performance, culture, and customer experience.

20+ Digital Experiences

Designed and developed websites, digital campaigns, and customer experiences supporting organizations ranging from small businesses to enterprise brands.

AI & Workflow Innovation

Developed AI-enabled workflows, automation frameworks, and knowledge-sharing systems designed to improve efficiency and operational scalability.

Core Competencies

Digital Strategy AI Enablement Digital Transformation Content Strategy Marketing Operations Customer Experience Strategy Content Operations Workflow Automation Marketing Leadership Change Management Cross-Functional Leadership Systems Thinking Program Management B2B Marketing SEO UX Strategy Public Speaking & Thought Leadership

Education

St. John Fisher University Interactive Media & Digital Communication · Class of 2019 · GPA 3.4

Creative Director, The PRIMA Group — national award-winning student-run integrated marketing firm

PRIMA Group named “Student Club of the Year” during tenure

Certifications: Google Analytics Google Digital Garage Hootsuite BrandWatch
Web Design & Digital Marketing Services in Rochester, New York | Sean Patrick O'Leary