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Writing on digital marketing, content systems, UX, creative work, and the evolving role of AI in modern strategy and production.

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Articles, case studies, tutorials, and perspective from across my work

Featured

I Admit It…I Became a Hockey Fan Because of Company Pride

It’s been a big year for Lenovo. The Carolina Hurricanes just captured the Stanley Cup, giving one of the NHL’s most passionate fanbases a championship to celebrate. The New York Knicks also brought home…

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Latest Posts

Explore recent writing across digital strategy, content, UX, web development, and creative problem-solving.

Featured

Fear of Commitment? The Current AI Landscape Is for You

There has never been a louder time to buy AI. Every week, there is a new platform, a new demo, a new…

Jun 12, 2026 Read More →

Case Studies

Behind the “It’s a Lenovo” Campaign: Why This Project Meant So Much More Than Marketing

When I first joined The PRIMA Group as a student at St. John Fisher University years ago, I never imagined I would…

May 25, 2026 Read More →

Featured

AI Doesn’t Replace Thinking. It Exposes It.

Spend enough time online right now and you’ll eventually run into the same argument: AI is making people stupid. People worry tools…

May 25, 2026 Read More →

Digital Culture

Digital Media & Pandemic: The Good Outweighs the Bad/Ugly

To some, modern day social media has become a four-letter word. Many would argue that the original – and very good –…

May 19, 2020 Read More →

About Me

I won on The Price Is Right. Here’s What I Learned.

Like most 90’s kids, my childhood consisted of listening to Green Day on my skip proof disc man while reading Goosebumps books…

May 12, 2020 Read More →

Featured

Creating a Restaurant Menu with WordPress and Advanced Custom Fields

With WordPress, it’s a good policy to keep your plugin use to a minimum. Plugins tend to be bloated, cause conflicts, and,…

May 12, 2020 Read More →

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